Owner, Erica Alexander, studied Communication at USC and got her Masters in Business from Loyola Marymount University. She has used her experience working in Hollywood and with some of the top costume designers and stylists in the country to develop the RICA style. Erica takes inspiration from fashion blogs, magazines, and street style to find the top trends at affordable prices for her customer. She is so happy to be back in her home town of La Jolla fulfilling her dream.
RICA is NOW OPEN so come visit us! We will have more inventory every other week to keep up with the constantly evolving trends.